by admin | Dec 6, 2023 | Exhibit
Photo As trade show properties make moves to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new...
by admin | Nov 25, 2023 | Event Trends and News, Sustainability News
The Advertising Specialty Institute found in its 2019 Global Ad Impressions Study that consumers hold on to a typical promotional item for, on average, one year and 23 percent of products are thrown away. It’s leading event marketers across the industry to scrutinize...
by admin | Nov 18, 2023 | Entertainment, Lifestyle
Photo Shopping malls in Southeast Asia are not just places to buy goods and services, but also destinations for people to socialize, learn, and have fun. In a region where urbanization, digitalization, and cultural diversity are rapidly changing the lifestyles of...
by admin | Nov 11, 2023 | Business
Photo Consumers want a seamless omnichannel experience with personalized offers, greetings, and recommendations. In fact, 73% of consumers expect brands to be aware of their specific requirements and expectations, and 56% demand that all offers be tailored to them,...
by admin | Mar 30, 2023 | Business Events, Event Activities
Photo The key to a successful networking experience is to design it specifically with your distinct audience in mind. Event guests who make the effort to attend events in person in 2023 are looking for a focus on community and connection, with opportunities to network...
