by admin | Feb 13, 2024 | Planning, Production Strategy
If you’re looking for ways to attract more visitors to your brand new pop up attraction at your mall or in your shop, you might want to consider these 10 marketing tactics that can help you spread the word and create some buzz over the next 3 months. 1. Create a...
by Sarah Bakri | Feb 23, 2023 | Production Strategy, Sustainability News
As the effects of climate change and environmental degradation continue to dominate headlines worldwide, the need for sustainable and eco-friendly event is getting greater. Here are 10 simple ways to make your next event more sustainable: Go virtual When you go...
by Sarah Bakri | Feb 17, 2023 | Production Strategy
Photo Small talk, networking, shaking hands, and gathering business cards hand-over-fist comes more easily to extroverts, while introverts usually find these activities draining. Where extroverts are energized by the release of dopamine ”the feel-good chemical...
by Deebann Saravanan | Feb 15, 2023 | Business Events, Production Strategy
Photo An entirely carbon-neutral trade fair may still be a pipe dream, but exhibitors may now realistically reduce their carbon emissions. When it comes to sustainability, Unravel Carbon, a software firm that creates carbon reporting tools, not only talks the talk but...
by admin | Jan 5, 2023 | Production Strategy
Photo When you need to justify your event budget to your Finance team with a limited event budget, it can be hard to know how to spend it. Is that branded swag worth it? What about that gorgeous floral display, or printed show brochures? And do you really need a...
by admin | Jan 5, 2023 | Production Strategy
Photo The second half of 2022 were filled with events and we’ve got our fair share of pet peeves. What kinds of things tend to stand out to you when attending an event you didn’t plan—and how would you fix them? 1. Food and beverage options that ignore...
