by admin | Jan 6, 2025 | Event Trends and News, Planning
In today’s rapidly evolving landscape, brands must navigate a complex web of cultural shifts to connect meaningfully with their audiences. This report explores five cultural truths that are redefining how brands should engage with their audiences. From the rise...
by admin | Jan 2, 2025 | Event Trends and News, Planning
Photo In the modern event landscape, data is a powerful tool that can transform how events are planned, executed, and evaluated. This step-by-step guide will help you build a data-driven strategy for your event, ensuring you leverage data at every stage to enhance...
by admin | Mar 8, 2024 | Event Trends and News, Sustainability News
Sustainable event management is the process of planning and organizing events that minimize the negative environmental, social and economic impacts, while maximizing the positive ones. Sustainable events aim to reduce waste, energy consumption, greenhouse gas...
by admin | Feb 12, 2024 | Event Activities, Event Trends and News
🧧🎉 Gong Xi Fa Cai! The Year of the Dragon has arrived, and luxury brands worldwide have pulled out all the stops to celebrate the Lunar New Year. From exclusive collaborations to mouthwatering treats, let’s dive into the most exciting brand activations that lit up the...
by admin | Dec 21, 2023 | Event Trends and News, Exhibit
As trade show properties move to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy. Heading...
by admin | Nov 25, 2023 | Event Trends and News, Sustainability News
The Advertising Specialty Institute found in its 2019 Global Ad Impressions Study that consumers hold on to a typical promotional item for, on average, one year and 23 percent of products are thrown away. It’s leading event marketers across the industry to scrutinize...
