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What Uncle Alfred’s Vanilla Farm Shows Malaysian Corporations Are Missing

What Uncle Alfred’s Vanilla Farm Shows Malaysian Corporations Are Missing

by admin | Apr 2, 2026 | CSR

Alfred Phua never planned to become a farmer. For 35 years he was a social worker, the kind of person who shows up in the difficult places that most professionals prefer to read about rather than enter. Over time, his NGO work led him toward agriculture: natural...
Here’s Why Using AI Every Day Might Be Making Your Team Worse at Working Together.

Here’s Why Using AI Every Day Might Be Making Your Team Worse at Working Together.

by admin | Mar 30, 2026 | Leadership

There is a quiet problem building inside your team right now. It isn’t a performance issue. It isn’t a communication breakdown and it isn’t anything that will show up in a quarterly review. It is the AI tool they open every morning, agree with every...
What Ben & Jerry’s Can Teach Malaysian Business Leaders About the Real Cost of Having Values

What Ben & Jerry’s Can Teach Malaysian Business Leaders About the Real Cost of Having Values

by admin | Mar 26, 2026 | CSR

Most companies want the brand equity of having values without the cost of actually holding them. Ben & Jerry’s has spent over four decades demonstrating what happens when you go the other way and the story is more complicated, more instructive, and more...
Why Giving Your Team a Puzzle to Solve Tells You More Than a Personality Test Ever Could

Why Giving Your Team a Puzzle to Solve Tells You More Than a Personality Test Ever Could

by admin | Mar 23, 2026 | Team Building

The test result looked nothing like the person in the room. A senior manager at a mid-sized Malaysian company had recently gone through her organisation’s annual psychometric assessment cycle. On paper, she was rated as highly collaborative, comfortable with...
Dove’s Real Beauty Campaign Turns 20: What Malaysian Businesses Can Learn From the World’s Most Studied Cause Marketing Story

Dove’s Real Beauty Campaign Turns 20: What Malaysian Businesses Can Learn From the World’s Most Studied Cause Marketing Story

by admin | Mar 19, 2026 | CSR

Most cause marketing campaigns last a season. Dove’s lasted twenty years. In 2004, Dove launched a campaign built on a single uncomfortable finding: only 2% of women worldwide would choose to describe themselves as beautiful. Rather than ignore this or work...
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Recent Posts

  • What Uncle Alfred’s Vanilla Farm Shows Malaysian Corporations Are Missing
  • Here’s Why Using AI Every Day Might Be Making Your Team Worse at Working Together.
  • What Ben & Jerry’s Can Teach Malaysian Business Leaders About the Real Cost of Having Values
  • Why Giving Your Team a Puzzle to Solve Tells You More Than a Personality Test Ever Could
  • Dove’s Real Beauty Campaign Turns 20: What Malaysian Businesses Can Learn From the World’s Most Studied Cause Marketing Story

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