How to Exhibit in an International B2B Exhibition for the First Time

Exhibiting overseas can be a great opportunity to expand your business and reach new markets, but it also requires careful planning and preparation. Here are some of the things you need to prepare when exhibiting overseas:

• Research the show and the market: Before you decide to exhibit overseas, you should do some research on the show and the market you are targeting. You should find out if the show is relevant for your products and services, if it attracts enough of your target audience, and if there are any cultural or legal differences that might affect your participation. You should also check if there is any funding or support available from your trade association or government agency¹.
• Set your objectives and budget: You should have a clear idea of what you want to achieve from exhibiting overseas, such as generating leads, launching a new product, or building brand awareness. You should also set a realistic budget that covers all the costs involved, such as stand rental, design, transportation, accommodation, marketing, and staff².
• Design and build your stand: You should design and build your stand according to the specifications and regulations of the show organizer. You should consider the location, size, layout, lighting, utilities, furniture, and graphics of your stand. You should also think about how to make your stand attractive, interactive, and memorable for the visitors³.
• Plan your marketing and promotion: You should plan your marketing and promotion activities before, during, and after the show. You should promote your presence at the show on your website, social media, and email newsletters. You should also notify your existing and potential clients and invite them to visit your stand. You should also prepare your promotional materials, such as brochures, business cards, and giveaways⁴.
• Prepare your team and logistics: You should select and train your team members who will represent your company at the show. You should make sure they are knowledgeable, professional, and friendly. You should also book your flights and hotels in advance, as well as arrange your shipping and customs clearance for your stand and products. You should also have a contingency plan in case of any emergencies or problems⁵.
• Follow up and evaluate: After the show, you should follow up with the leads and contacts you made at the show. You should send them a thank you email, a reminder of your offer, or a request for feedback. You should also evaluate the results and outcomes of your participation, such as the number of visitors, leads, sales, and media coverage. You should also identify the strengths and weaknesses of your performance and learn from your experience.