The Incentive study Foundation quotes Alan Murray, CEO of Fortune Media, in the introduction to a new study report on the potential applications of artificial intelligence in employee rewards and incentives: “Generative A.I. is likely to have the most profound impact on the business world of any technology since the PC. And the best way to remain relevant will be to learn how to use it smartly.”
Technologies that can create new material (pictures, writing, etc.) without plagiarising any already existing content are referred to as “generative A.I.” The free, web-based tool called ChatGPT, which was introduced in November 2022, is what gave thought leaders’ theories about how generative A.I. may affect corporate operations a boost.
According to the IRF article, “Generative A.I. for Personalised Incentives, Rewards, and Recognition,” one of the most immediate advantages that artificial intelligence (AI) may offer to employers seeking for ways to encourage their staff is the ability to customise rewards. The use cases, however, go beyond that. The paper takes into account, among other potential advantages, the use of chatbots and virtual assistants powered by A.I. in reward communications, the potential for enhanced gamification, and the promise of A.I. to aid in reducing biases in reward and recognition systems by objectively analysing employee performance data.
The IRF is hardly the only business entity debating how to use generative AI. A research and instructional project dubbed Project Spark was unveiled in May by the Professional Convention Management Association and Gevme, an event-technology supplier, to ascertain the effects of generative AI on the business-events sector. A.I.-powered content-producing tools were also introduced this spring by at least two event management solutions, Cvent and Eventcombo, to assist planners in developing marketing materials, session descriptions, and other things.
Discussion with ChatGPT
MeetingsNet went online to ChatGPT to inquire about its capabilities as meeting and incentive professionals start to understand how generative A.I. can be used to enhance their events. MeetingsNet asked the system, “How can ChatGPT be used by meeting professionals to create more engaging event experiences for their attendees?” The uncut reply from ChatGPT is as follows:
Meeting planners may find ChatGPT to be a useful tool for enhancing participant engagement and overall event satisfaction. Here are a few applications for ChatGPT:
1. Personalised event suggestions: ChatGPT may provide recommendations for events that are tailored to the preferences and interests of participants by identifying sessions, workshops, and networking opportunities that fit their interests. This personalization maximises audience engagement by increasing the possibility that they will locate pertinent material.
2. Interactive Q&A sessions: ChatGPT can help with Q&A sessions by gathering and sorting guests’ queries. By ensuring that questions are answered effectively, it may respond in real-time to simple inquiries or lead them to the proper speakers or panellists, expediting the Q&A process and boosting participation.
3. Virtual event assistants: ChatGPT may serve as an interactive event assistant for virtual events, providing guests with direction and information all during the event. It can give answers to commonly asked questions, event schedules, speaker biographies, and session information, as well as technical assistance for using the event platform or resolving typical problems.
4. Facilitating networking: Making contacts and networking are essential components of every event. Based on their profiles and interests, ChatGPT can help participants interact with and locate like-minded people or possible partners. It may offer icebreakers, make introductions, and propose pertinent networking events, boosting the networking process and fostering fruitful encounters.
5. Gamification and audience participation: By introducing gamification components, ChatGPT may help meeting professionals create engaging encounters. Quizzes, polls, and trivia competitions can be facilitated, involving participants and promoting active involvement. Participants’ remarks or poll results might receive immediate feedback from ChatGPT, fostering a competitive atmosphere.
6. Attendee participation in virtual events: Keeping attendees engaged in virtual events can be difficult. ChatGPT may be configured to start conversations, provide notifications for forthcoming events, and send timely event updates. In order to promote active involvement, it may also send participants personalised messages or incentives based on their degree of engagement.
7. Post-event surveys and feedback: It’s important to get feedback from participants to make future events better. With the ability to conduct post-event surveys or gather feedback in real time, ChatGPT gives guests a quick and engaging method to express their opinions. Meeting professionals may discover areas for improvement and better customise future events to participants’ requirements by using the data acquired through ChatGPT’s interactions.
Technology’s crucial to remember that although though ChatGPT might increase engagement and offer support, technology shouldn’t completely replace human connection. Attendees may have a more interesting and tailored event experience when using ChatGPT as a supplemental tool alongside human event experts.
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