Every industry that depended on in-person meetings, from large multinational enterprises to small local businesses, came to a grinding halt as a result of the pandemic, virtually emptying convention halls and closing hotels.

Today, business and daily life are gradually returning to something normal. Trade exhibitions are resurfacing, and attendance at live events is expected to soar.

The last two years have brought about changes in how customers connect with marketing initiatives, commercials, and the overall sales process as it relates to trade show events, even if many individuals are eager to socialise with others once more.

Our attention spans are getting shorter as customers thanks to socmed with 30 second videos.

According to widely accepted research, over a 15-year period, human attention spans decreased to just eight seconds. Most of the time, this forces marketers to face the difficult challenge of attracting people’s attention while also involving them in something interactive and educational.

The absolute minimum for achieving customer expectations at in-person events is combining interactivity, engagement, and learning all into one environment for maximum success.

Which New Technologies Will Satisfy Show Attendees With Higher Expectations?

Consumers have higher expectations for technology use, accessibility, and quickness when learning new things or finding answers to their problems.

Businesses put up their trade show displays all too frequently with basic graphics, brochures, and company representatives.

Event attendees cruise right by with a friendly smile, and that’s about it. People need to be drawn in, and using technology and effective design is a great way to do so for customers with modern expectations.

Here are three newer technologies companies can incorporate to satisfy both in-person and hybrid event attendees with higher expectations:

1. Interactive Touch Panels

Don’t underestimate the increasing trend of interactive touch displays when it comes to engaging consumers. Companies can use these forms of newer technology to boost client interactions and increase sales.

Consumers want product tours and solution selections that happen through interactive experiences where consumers can identify issues they wish to address and get curated recommendations on what your company offers.

2. Educational Games and Activities

Educational games and activities are easy ways to entertain consumers, share rewards and improve product education. Using LED screens and building immersive environments where people can “step into” your product or interact with it encourage retention and ultimately influence purchasing decisions. Adding a fun experience can draw people in while also helping them understand the value the product brings.

3. LED Walls and Floors

Instead of the regular brochures and sales representatives, companies can use LED walls and floor designs at events. Buyers are used to gathering information, reading reviews and watching videos.

Brochures feel outdated and add weight to bags before being disposed. LED floors and walls help consumers interact more closely with your product and learn about your brand. They also allow you to stand out from all the other booths by immersing buyers in a memorable experience.

Brands need to shift their attention to what they can do to make their trade show experiences more interactive.

In doing so, they can draw more potential customers to their booths, initiate positive experiences that people associate with the brand and help people make informed judgments by tailoring the sales process to them.

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