As customers evolve, so does the unpredictable marketing landscape.
This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends.
What if there was a way to simplify this process? Or even automate those tasks altogether?
Marketing automation tools make your job a little more painless, so you and your team can focus your time and attention on other efforts that drive revenue.
What is Marketing Automation?
Marketing automation is the act of using software and technology to create and implement applications to automate repetitive tasks, such as (yes) email marketing, ad campaigns, tracking, and much more.
Brands could, for example, set up an automated lead generation funnel that collects an email address, provides a recorded demo, and then invites the prospect to book a live demo.
Marketing automation isn’t just a nice-to-have approach; by 2023, the industry is anticipated to be worth more than $25 billion.
Needless to say, marketing automation makes your life easier so you can compete better.
Automated marketing strategies should be deployed across the customer lifecycle.
When marketing automation is thoughtfully integrated, it creates a fertile ground for healthy, long-term relationships with your customers.
When done well, marketing automation delivers three main benefits to your business:
Personalized workflows
Each of your prospects’ actions is a new data point for your marketing plan, giving you exactly what buyers want right now.
This information is really useful, but manually tracking these actions is impossible.
Businesses can use these inputs across many channels using marketing automation software to better understand their consumers’ wants and offer the correct content at the right time.
These processes assist in directing qualified prospects to relevant information, resulting in warm leads that can be nurtured into customers with care.
However, marketing automation does not end there. Businesses may continue to engage customers with tailored processes that lead to loyal, repeat customers who refer their friends and family when the customer is at the heart of the flywheel.
Streamlined processes
Bring your entire organisation together with efficient operations that put your customers first. Create processes that span several functional teams to reduce customer effort at every stage of the experience. Break down barriers and collaborate to offer a consistent client experience from the initial contact through the final sale.
Because everything is automatically kept in your central data storage and internal processes can help you prioritise jobs as they’re needed, there’s no need for elaborate hand-off procedures with effective marketing automation.
Integrated data and analytics
Each of your prospects’ actions provides an additional data point for your marketing plan, directly telling you what your customers want. This information is really useful, but manually tracking these actions is impossible.
Businesses can use these inputs across many channels using marketing automation software to better understand their consumers’ wants and offer the correct content at the right time. These processes assist in directing qualified prospects to relevant information, resulting in warm leads that can be nurtured into customers with care. However, marketing automation does not end there.
Businesses may continue to engage customers with tailored processes that lead to loyal, repeat customers who refer their friends and family when the customer is at the heart of the flywheel.
It’s not only about what marketing automation can achieve for your company. It also benefits your customers by addressing key customer pain points in the digital-first, multichannel world. Your clients are inundated with information, making it difficult for them to locate the solutions they require. When customers do manage to contact your firm, their experience is typically disjointed as they go from team to team, between channels, and between platforms. By linking teams, aggregating data in an accessible format, and prioritising behind-the-scenes operations, marketing automation may eliminate friction.
