How to Measure the Value of Trade Show Marketing

Marketing Directors are always faced with the challenge of justifying how much they spend being at trade shows. According to EXHIBITOR Magazine’s 2015 Sales Lead Survey, only 35 percent of marketers track the percentage of leads sourced at trade shows that yield...

Making Live Experiences Memorable

1. Events are all about being visual As planners, we are always looking to visualize the event from every angle. Once you have created a theme, scout for a suitable event venue and find a feature area which will “wow” your guests as soon as they walk in....

5 Event Games That Will Boost Your Brand’s Engagement

In-person experiences remain a crucial part of brand activation despite the hype of online and social media marketing. The ideal event marketing activity should make customers love the product and your brand and then bring them closer to purchase. And that is where...

How Technology Can Help You Create Custom Experiences

            When we visit boutiques or hotels or stores, we expect brands today to leverage technology to offer us some level of personalization. You might notice the “You Might Like” suggestion from an e-commerce site or customized ads...