How to Measure the Value of Trade Show Marketing

Marketing Directors are always faced with the challenge of justifying how much they spend being at trade shows. According to EXHIBITOR Magazine’s 2015 Sales Lead Survey, only 35 percent of marketers track the percentage of leads sourced at trade shows that yield...

Making Live Experiences Memorable

1. Events are all about being visual As planners, we are always looking to visualize the event from every angle. Once you have created a theme, scout for a suitable event venue and find a feature area which will “wow” your guests as soon as they walk in....