How to Use Retargeting to Grow Your Event Audience

If you spend any time browsing products from online retailers, you have likely experienced retargeting. It’s the term for that seemingly magical way that products you looked at—a coat on Amazon for example—suddenly appear in ads in your Facebook feed and on other...

Using Mixed Reality in Events

Mixed reality may seem like science fiction but it has some interesting applications for the event sphere. Back in the early 80s, there was a popular commercial and slogan, “Is it live or is it Memorex?” The premise was that the quality of the videotape (yes, that was...

Opening up your B2B Trade Show to Consumers

One of the growing trends in the trade show sector is the addition of fan-focused expos or consumer days, which open a window to the public to events that have normally remained exclusive to members of the trade. A prime example of this trend is BookCon, the consumer...