How Your Sales Team Can Make The Most Of Marketing Events

The discussion around events usually revolves around the marketing team. That makes sense because events typically get planned by marketing and come out of marketing’s budget. But when the ultimate goal of a marketing event is to create and accelerate sales pipeline,...

10 Ways to Squeeze More from your Event Budget

If only “No Budget” meant “Infinite budget” instead of meaning “A tiny budget”. Having a tight budget is a consistently recurring challenge and an issue for meeting and event planners that many of us simply expect to do more with...

How to Market Your Event and Achieve Success

You have a great event coming up, you’ve got the sponsors and super speakers and the jam-packed programme is all set but no one knows that it’s happening and the tickets ain’t selling. So what do you do? Timing is everything. Make sure your event...

Why Your Event Needs a Wellness Pavilion

While phrases like “work-life balance” and “workplace wellness” have been part of the business lexicon for some time, it has become a hot topic as of late. Even if some interpret wellness efforts within a business as altruistic, the fact remains that healthy employees...